Hash 2 Ash is an interactive installation created by Polish collective panGenerator for National Ethnographic Museum in Warsaw. As a part of TEEN AGE exhibition, the concept of the installation visually comments on the selfie culture. The viewers send their selfie to the specific URL to make it appear on the display, then each pixel of your selfie is seemingly vanishing into nothingness. By creating a visual representation of the ephemeral nature of technology – in particular, the fear of losing our digital lives to technical failure or old, incompatible file formats.
“Even with such compulsive overproduction of the images of ourselves we might end up with nothing but the blank memories of our past,” says Pangenerator. “Even the data on ourselves will eventually fade away.”