• ADVERTISING

    Hanes “No Scratchy Labels” Campaign

    Ani Tzenkova·

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    This brilliantly executed campaign for the “No Scratchy Label” concept of Hanes is so simple and so effective. Unfortunately I am unable to locate the agency that produced this but stay tuned in the comments to see who it is.

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    thanks to Phillippe Deliere’s Blog for the tip.

    Ani Tzenkova
    As an entrepreneur and creative disruptor, Ani Tzenkova is driven by the incubation process of new ideas and building roadmaps that address gaps in popular culture. With a passion for elevating undiscovered talent and developing social concepts that bridge digital, physical, and experiential activations, creating community and strategic brand partnerships is at the heart of her work. In 2005, she co-founded Trendland.com, and served as Editor-in-Chief for over a decade. Her work focuses on creating authentic opportunities for discovery and human interaction, with notable client work including Ace Content, CR Fashion Book, Cadillac, Expedia, Ikea, Land Rover, Lexus, Marriott, and Sonos.



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