Spanish studio Form & Co designed the graphic identity of Ham on Wheels, a new concept restaurant of premium fast-food, specializing in baked bread with tomato and ham, set in bicycle culture.

The logo is resolved stressing the word “on”, to make an obvious pun on the name with “ham”, while a typical graphic resource of business “on wheels” was used.

In addition, other elements have been designed in the space projected by designer Chu Uroz- such as decorative hams hanging from the ceiling, road markings that serve as signals, or cards and coasters.