Ham On Wheel
Barcelona
Project by
Form & Co

Spanish studio Form & Co designed the graphic identity of Ham on Wheels, a new concept restaurant  of premium fast-food, specializing in baked bread with tomato and ham, set in bicycle culture.

ham on wheel barcelona

The logo is resolved stressing the word “on”, to make an obvious pun on the name with “ham”, while a typical graphic resource of business “on wheels” was used.

ham on wheel barcelona
ham on wheel barcelona
forma_hamonwheels_

In addition, other elements have been designed in the space projected by designer Chu Uroz- such as decorative hams hanging from the ceiling, road markings that serve as signals, or cards and coasters.

forma_hamonwheels_
ham on wheel barcelona
ham on wheel barcelona

More information at www.forma.co

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