H. Smith Pastel Branding

The LA-based designer, Kati Forner, has conceived a minimal branding for H. Smith – a luxury boutique appealing to a fashion-forward clientele.  Watercolour-like paint splashes adorn the stationery, featuring gold and minimal typography. The colour palette revolves around soft, pastel hues.

“Textural papers, hand painted patterns, gold foils and blind embosses are assets and techniques used to create the elevated brand voice.”


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