Much like watching an indie film at Cannes or Sundance, this picturesque dream-like sequence of images brings you into the moment; their moment. An overwhelming feeling of love met, love chased, and love missed leaves a permanent imprint in one’s mind. Grainy images of still life and characters of anonymity fused with an ambient soundtrack slideshow to tell a story.
Indifferent from any other lookbook, GAS’D yields unto the viewer’s eyes and ears a trailer to a film that one wishes was coming out next Spring but never actually will. Who did he meet on Thursday? What happened on Thursday with her? Why Thursday and not Friday?
The images are more about the art of photography and the consequential emotional experiences rather than the pieces of clothing themselves. Gas’d is a home-cooked meal at the dinner table with your family, minimalistic when it comes to branding, concentrating more on being real and, more importantly, on LOVE. Daily reality is not wearing Gas’d head-to-toe. Daily reality is not emotionless. Daily reality is not walking the streets of Downtown Los Angeles and seeing clones but instead highly unique individuals, inimitable from one another. Gas’d is easily represented by a wide array of faces, objects, sounds, feelings and is relevant to all. The shirts are clearly not modeled in a “straight up, in your face, this is Gas’d, buy it” type of manner at all. Sure the models in these shots are wearing Gas’d shirts and neckpieces but they are purposefully styled along with other brands from the same Downtown LA showroom. This is an ingeniously beautiful art/fashion/music collaborative concept that is refreshing for this industry.. and undoubtedly too for your soul.
The full “Met Her On Thursday” lookbook drops on December 1st along with a few other treats from Gas’d so keep your eyes peeled and your hearts open.