France is in the Air

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You may have noticed some peculiar images circulating with Air France written all over them, well here is a bit more about them. Seems like “France is in the Air” is Air France’s new slogan which sets the tone for their 2015 transformation plan. These bold ads that are sure to grab your attention, whether you like them or not were created by BETC agency and Argentinian photographers Sofia & Mauro. The campaign pin points France’s fashion heritage with a touch of humor.

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via The Fox is Black