Fondly Branding Inspired by Typewriting

Fondly is a catering company in love with the past, headed by a chef Maria Zabala. Its branding, designed by Andres Dominguez, was inspired by an era where people were still writing letters. The typewriter is used as nostalgic symbol while the typography is a hint to old post stamps. Soft, pastel pink palette makes the visual identity appear fresh and modern.

The graphic identity is inspired by a letter, which was written with the purpose of expressing the affection and dedication in each dish, resulting in flavors that will make you fall in love.

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