Flùr New Subtle Brand Identity

Flùr is a small boutique flower shop based in Toronto, offering a curated selection of potted plants and ceramics. Created by Chloë Fraser, the brand also creates simple yet elegant floral arrangements and their aesthetic is reflected in the visual identity. Designed by MSDS Studio, store’s minimal interior was translated into the branding, characterized by gold, sleek typography and muted colour palette of soft greens and pinks.