Inspired by classic cocktails, Finery is an Auckland brand of refreshing vodka sodas with a twist. Fine, organic ingredients served as a base for drinks, featuring blends of teas and botanicals. The visual identity for Finery by a local graphic design practice On Fire aimed to capture this sense of freshness and cleanliness.
Branding focuses on pastel, soft colors matched with oversized typography. Complimentary colors on the packaging, used to outline each drink’s ingredients, are contrasting and vibrant. Reflecting Finery’s values and assets, the visual side of the brand complements its philosophy perfectly.