Fermob Idoles Campaign By Le Creative Sweatshop

Historic European furniture manufacturer Fermob inaugurates their new range Fermob Idoles with a set of chairs and this campaign, produced by French studio Le Creative Sweatshop. Reflecting Fermob’s simplistic and creative approach to design, the range of chairs offer the bold and iconic signature of many of the brands’ longtime collaborating designers. Le Creative Sweatshop built out this minimalist, post-modernist set as well as taking care of the art and creative direction in a campaign, injecting a shot of fresh geometry and a juxtaposition of nature and materials.