Oh kids these days – they are cooler than ever! Long gone is the idea that kids fashion is just a practical offer of blue denim and hoodies for boys and something cute for girls. The things is, millennials started to have kids and in the Instagram culture landscape we are all more aesthetically minded in every aspect of our lives. Naturally brands will follow suit.
Fashion and branding for kids are now focused on gender-neutral design , empowering messages and equality consciousness – with local brands harvesting this great market and supplying enough kit for a new wave of dressing kids more like small stylish adults – within good sense people.
Here we have chosen great brands we love – for their design, ethos and Instagrammability.
#1 Totem Kids
East London’s princess of independent kids fashion Kate Bonhotê new venture is all about gender-neutral design, sustainable, organic fabrics and otherworldly imagery inspired by spaghetti western and Mexican iconography.