Oh kids these days – they are cooler than ever! Long gone is the idea that kids fashion is just a practical offer of blue denim and hoodies for boys and something cute for girls. The things is, millennials started to have kids and in the Instagram culture landscape we are all more aesthetically minded in every aspect of our lives. Naturally brands will follow suit.
Fashion and branding for kids are now focused on gender-neutral design , empowering messages and equality consciousness – with local brands harvesting this great market and supplying enough kit for a new wave of dressing kids more like small stylish adults – within good sense people.
Here we have chosen great brands we love – for their design, ethos and Instagrammability.
#1 Totem Kids
East London’s princess of independent kids fashion Kate Bonhotê new venture is all about gender-neutral design, sustainable, organic fabrics and otherworldly imagery inspired by spaghetti western and Mexican iconography.
#2 Nununu
Branded an alternative choice to typical kids fashion. So if you appreciate kick-ass attitude, style & sense of humor look no further.
#3 Meme Kids
Meme kids don’t play by rules – rebel at heart they are! Clothes to be shared by brothers and sisters. Long live equality.
#4 The Kids Supply
Committed to promoting accessibility, diversity and inclusion this American brand is super cool.
#5 Black Sheep Mob
This cool on-line children’s street-wear brand is all about graphic design and iconic prints.
#6 Superism
LA brand Superism promotes kids empowerment – they often donate part of the proceeds to children charities in Los Angeles. “Listen to the Youth” is a brand motto and t-shirt slogan.
#7 Mini Rodini
This Swedish brand was created to celebrate the young one’s imagination and creativity with a high-sustainability ethos and colorful, unique street-wear designs and collaborations with Adidas.
