emvy cruelty free cosmetic branding

Stunning Branding for Cruelty-free Cosmetic: EMVY

EMVY is a new brand of cruelty-free cosmetic products based on a red grape extract and other natural ingredients. Moscow-based agency Choice Studio was commissioned to create their clean, minimalist look.


“We took a red grape color, softened it a bit to breath some freshness and youthfulness to the packaging.

Ah, almost forgot to tell how we came up with such a naming: our client’s name is Maria Voskresenskaya. We took her initials ‘M’ and ‘V’ and came up with something simple yet classy.

That’s how EMVY was born.”

emvy cruelty free cosmetic branding

emvy cruelty free cosmetic branding

emvy cruelty free cosmetic branding b

emvy cruelty free cosmetic branding

emvy cruelty free cosmetic branding

emvy cruelty free cosmetic branding

www.choice.studio




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