Stunning Branding for Cruelty-free Cosmetic: EMVY

EMVY is a new brand of cruelty-free cosmetic products based on a red grape extract and other natural ingredients. Moscow-based agency Choice Studio was commissioned to create their clean, minimalist look.

“We took a red grape color, softened it a bit to breath some freshness and youthfulness to the packaging.

Ah, almost forgot to tell how we came up with such a naming: our client’s name is Maria Voskresenskaya. We took her initials ‘M’ and ‘V’ and came up with something simple yet classy.

That’s how EMVY was born.”