Elegant branding for UADO

UADO is a Cracow-based fashion label mixing subtlety with bold design elements. Its new visual identity is a reflection of this philosophy. Conceived by Weird Gentlemen Studio, the branding incorporated elements such as a logotype, business cards, packaging and labels. Muted palette of white, black and grey was complemented with a minimalist yet distinctive serif font that adds a unique touch to this classic, elegant concept.