The colorful branding for ‘Eight Chocolate‘ designed by Egyptian Yasmin Essam is a concept inspired by horoscopes. The packaging makes products more personalized – each highlighting a different zodiac sign, featuring the month of birth and the shape of star constellations.
“The idea was to use the horoscopes to get personal to everyone as horoscopes are recognized by all cultures around the world, and yet limit the packs to twelve different ones. The art direction helps the products stand out as it uses simple, vivid, neon, modern, artistic, unique and cool artwork. The artwork combines the zodiac shape, flavor of the chocolate and the horoscope constellation shape.”