Dripping Gold Branding For Le Jeune Chocolatiers

The visual identity for artisan LeJeune Chocolatiers was inspired by pure gold. Designed by Studio Chapeaux, the branding was influenced by its founder’s, Ivan Le Jeune’s previous career as a Swiss Investment Banker.

Bars of chocolate are turned into bars of gold, reflecting sweets’ unique, handmade qualities. Gold, incrusted typography add a touch of sophistication, while insets of black keep the overall visual effect elegant.


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