Daphne Wilde is a fashion label dedicated to effortless, unpretentious women. Its visual identity by South Carolina based design studio Outline was very much inspired by this female archetype.
Brand’s initials hide in a portrait of a woman while the color palette combines soft pastels with bold, popping shades of red and yellow. Alongside customized boxes and printed wrapping paper, the branding captures Daphne Wilde’s smart yet fun universe with elements such as color blocking, sharp fonts and a touch of feminine allure. The experience was harmoniously translated into Daphne Wilde’s website.