This is what happens when legendary image meets sounds of the harp in sterile neutral space. Lithuanian creative studio Korb created this great 30sec video where Coca-Cola bottles dance on the rhythm of electro harp music. They created this Coca-Cola promo film for Eyeka co-creation community contest last year. The video went viral and in less than a week, 80K+ views just on Vimeo!
As there were no scenario restrictions Korb decided to withdraw this massively popular product from traditional soft drink’s settings and interpreted it just as well-recognizable object, red topped white glass bottle with brown drink inside.
Note that this is not an official Coca-Cola video
Director: Rimantas Lukavicius
Camera / DOP: Rolandas Leonavicius
VFX / Design Company: KORBnCloth concepts: BlackPixelsHarp: Vilija Grenceviciute Music Company: Audionerve
Production support: STRICTLY PRODUCTION
Year of completion: 2010 – 2011
About the Eyeka & Coca-Cola Online Co-creation Project:
Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: “Energizing refreshment” through videos, animations, illustrations and photographs that could be used in its marketing campaigns worldwide. In this short video, Leonardo O’ Grady, ASEAN Director of Integrated Marketing Communications for Coca-Cola describes his experience working with eYeka’s community of creative consumers.