Phoebe Philo has changed the way that even the mass market looks at fashion in only 2 full seasons of showing for Celine. For SS 2011 she continues to build our desire for the simple and streamlined, while continuously staying at the forefront of trends and the top tier of her class. In the last 6 months we have started to see Celine’s aesthetic

appear in mass retailers like H&M and Topshop, and the pieces that mirror her parts of her collection can not stay stocked. This is a great sign that the general style of the masses is moving in a more sophisticated direction. It will be refreshing to see this concept translate more deeply into the market.