Christopher Brosius has been creating specific scented landscapes for almost twenty years now. From his early days at Demeter Fragrance Library, then at Kiehl’s until the founding of his own line, CB I Hate Perfume, in 2004; Mr. Brosius has been discovering what can be achieved in perfume composition rather than creating just what smells pretty. His perfume company has an unlikely name—CB: I Hate Perfume—but its target consumer is precisely the type who wouldn’t be drawn to fancy fragrances with celebrity names.
Mr. Brosius’s first breakthrough was a scent called “Dirt.” It combined his memories of digging vegetables, herbs and flowers on his family’s Pennsylvania farm. Another early innovation was called “Snow,” which went on to win many awards.
“I hate perfume. Perfume is too often an ethereal corset trapping everyone in the same unnatural shape A lazy and inelegant concession to fashionable ego Too often a substitute for true allure and style An opaque shell concealing everything – revealing nothing A childish masque hiding the timid and unimaginative An arrogant slap in the face from across the room People who smell like everyone else disgust me”
CB now makes 36 blended perfumes that range in price from $65 to $275 for bottles ranging from 2 milliliters to 150 milliliters (about 0.0676 ounce to 5 ounces). “November,” for example, is supposed to evoke the smell of pumpkin pie, bonfire, fallen apples, wood smoke, dried grass, fallen leaves, wet branches, damp moss, chanterelle mushrooms and a hint of pine forest.
I was once asked to sum up my work in three words or less. It took me about two seconds to arrive at: “Scent is Life.”
Have you ever smelled any of his perfumes ? Can wait to go check it out !
Christopher Brosius Limited / CB I Hate Perfume Gallery
93 Wythe Avenue Williamsburg Brooklyn
Between North 10th and North 11th