Camel’s Subtle Campaign

camel-campaign

A strange way to sell cigarettes, but so creative ! I just discovered Camel’s Subtle Campaign while browsing through Jan Steinhilber’s portfolio. I guess these ads have only been published in Europe – Made by Saatchi & Saatchi Italy

camel-campaign-2

camel-campaign-3

camel-campaign-11

camel-campaign-4

camel-campaign-5

camel-campaign-7

camel-campaign-15

camel-campaign-13

camel-campaign-8

camel-campaign-18

camel-campaign-9

camel-campaign-17

camel-campaign-10

camel-campaign-14

camel-campaign-12

camel-campaign-16

Advertising Agency: Saatchi&Saatchi, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art directors: Chiara Cuti, Norbert Graf, Pericles Pericleous, Riccardo Gianangeli
Copywriter: Federico Mirarchi
Photographer: Jan Steinhilber




Previous
Made to Move

EXPLORE DEEPER