Long known as one of Melbourne’s top Cafe’s, the owners of Operator 25 asked if they could revitalise the brand and the Cafe’s interior. Their new graphic treatment draws on the cords and connection holes from traditional telephone exchange switchboards. These foundation elements were streamlined into a pattern recurring across artwork and menus.
Pop & Pac are a graphic design studio based in Melbourne, Australia. Their combined passion for all things design has seen them traverse the Australian and UK creative landscape for over 20 years. Along the way they have honed and enhanced their design and creative powers. With experience in agencies that include large international corporate branding giants and local boutique design superstars, their solutions are strategic and unparalleled due to their meticulous craft.