Brand Identity for Hazel

A hazelnut milk made of natural ingredients, Hazel was conceptualized in Melbourne’s coffee suburb, Fitzroy. The visual identity created by Pop & Pac Studio aims to depict the character of the brand, described as a “a delightful mix of style and substance“. 

Soft pink and deep brown were combined with a quirky typography. Embossed bottle tops and golden stickers add a sense of sophistication to this simple yet carefully crafted product which makes the packaging almost collectable. Available to shop at indie cafes and boutique supermarkets, Hazel is a an organic premium product with a modern visual feel.