G-Nie Arambulo’s Boysen print ad campaign ‘Flowers’ won a Bronze Lion at the 2009 Cannes International Advertising Festival. This was the second ever Cannes Lion award won by the Philippines and first ever in the print category. The brief seemed straightforward – make flowers out of paint splashes – but it was indeed a simply-said idea with a much more complex process.
Arambulo explained that every single part of the photographs [each petal, each color, each stem] was done individually with actual splatters of Boysen Paint, high powered, high-speed flash, a Hasselblad camera, and a Phase One Digital back. The project required “perfect timing, along with the right combination of lights, equipment, skill, and perseverance.”
From a distance the ads may look like any other old photographs of flowers but get a little closer and it is clear they are far beyond that. These flowers were not from mother nature but, rather, man-made through and through.
Client: Pacific Paint (Boysen) Philippines //
Executive Creative Director: Melvin Mangada //
Creative Director: Manuel Villafania. Copywriter: Bryan Siy //
Art Director: Manuel Villafania, Melvin Mangada, Denise Tee //
Photographer: G-Nie Arambulo //
Account Supervisor: Kara Filamor //
Print Producer: May Dalisay //
Final Artist: Romar Quiroz //
Production House: Adphoto