‘Bon Vivant’ Joyful Branding for Hemp Products by Demande Speciale

Bon Vivant is a brand of hemp food products with a unique branding by a Montreal-based design studio, Demande Speciale. Realized in a collaboration with illustrator Maxime Francout, the new visual identity speaks of joy, health and nature.

An earthly color palette is a reference to the organic origins of Bon Vivant merchandise. The typography and the smiling face logo were designed to reflect brand’s key values – from happiness to sustainability.