Björn Elegant Brand Identity

Brand identity for Björn Collection by a Mexican creative studio La Tortilleria epitomizes unassuming elegance. As a luxury hardware brands’ representative, Björn strived for a modern and sophisticated look. This was achieved with simple techniques such as gold embossing as well as using Björn’s first initial as a subtle monogram. From business cards through envelopes to the letterhead, the elegance of the visual identity was maintained with the muted color palette of matte black, gold and white.