Beyond Beauty is a digital project highlighting diverse notions of beauty that stay outside the canons defined by popular culture. In order to break with the scheme, it has engaged 4 famous women know primarily for their appearance – Emma Watson, Natalie Portman, Cara Delevingne and Jennifer Lawrence – which makes the message even more striking.
The interactive website features their very own narratives, contesting topics such as feminism, sexuality, politics and inner beauty. Apart from soft, romantic visuals and collages, on each page you’ll hear the protagonist reading their brief manifestos. The project is a beautiful way to raise attention over the female cause – both, through its persuasive ambassadors and the visual layer.