Now Reading: BeoSound Moment Campaign by Philip Karlberg
Written 4 years ago by
The latest innovation from Bang & Olufsen is the intelligent and sociable music system that integrates your music collection and streaming services into one.
All it takes is one touch, and BeoSound Moment matches the music to your mood. A great campaign shot by one of Trendland favorite Philip Karlberg.
Navigating on wood
The top of the new BeoSound Moment is a detachable and double-sided interface that allows for two different listening experiences.
One side is an elegant aluminium interface with a delicate touch screen for engaging interaction. This is where music lovers can browse the endless online music catalogue, their favorite playlists and share their music collection.
The wooden side is designed for one-touch access to exactly the sound experience that fits your daily rhythm. The beautiful panel of touch-sensitive oak allows you to have your favorite music flowing from your speakers with just one touch on the wooden wheel.
BeoSound Moment introduces a new, intelligent feature that adapts your listening patterns and suggests music or radio programmes that fit with the relevant day of the week and the time of day. The advanced PatternPlay feature automatically memorizes your musical preferences and makes your listening experience both familiar and explorative.
Over time, BeoSound Moment will gradually start to know your taste in music, and be able to play what you most likely want to hear, without you even having to ask. Just like friendship, it only gets better with time.
The music presented by PatternPlay stems from your own preferred favourite artists and playlists plus an extensive online catalogue of music, with access to more than 35 million songs, supplied by leading global music streaming service Deezer. One touch and the music flows according to your personal preferences. You can activate PatternPlay directly, with one touch, on the elegant oak panel.
The intuitive MoodWheel
The aluminium interface displays another new feature of BeoSound Moment, the innovative MoodWheel. Express your mood and BeoSound Moment will find the perfect sound track to match it. A single touch on the multi-coloured MoodWheel activates an automatically generated playlist defined by your finger’s position on the wheel. The closer to the centre of the wheel, the more familiar the music. In the very middle of the MoodWheel the music will be picked from your lists of favourites only, whereas the outer parameter of the circle tempts the listener with musical adventures of associated music from the vast online catalogue of songs.
The MoodWheel is divided into a colour gamut that ranges from melancholic blue over a passionate red zone to an energetic yellow area. Combined, these two dimensions on the intuitive MoodWheel offer limitless possibilities for defining your selection of music.
BeoSound Moment is compatible with the whole Bang & Olufsen range of wireless and wired quality speakers that will create an impressive sound experience in your home.
“As a modern, cloud based music system, BeoSound Moment will offer software updates with new features and improvements. We have prepared a firm software update roadmap for BeoSound Moment including the deployment of a very compelling multi-room experience that encompasses both television and other audio products planned for Summer 2015,” says Marie Kristine Schmidt Vice President, Brand, Design & Marketing Bang & Olufsen.
BeoSound Moment will be available exclusively at Bang & Olufsen stores as of January 30, 2015 in selected countries where both Bang & Olufsen and the Deezer music service are available.
WRITTEN BY Cyril Foiret