Barcelona-based Josep Puy designed the branding for Beige, a line of plant-based personal hygiene products. Dedicated to natural aromas of trees and other elements in the environment, the line called for organic textures, present in the tactile newsprint and stamped craft paper used for the publicity materials and packaging. And although it was probably unintentional, the minimalist font and slashed i in the logo also remind us of the purist Korean skincare brand Laneige.
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