Lagotto is a new all-day café & wine bar located in Melbourne’s Nth Fitzroy. Named after the truffle-hunting dog breed, the spot offers authentic Italian cuisine within a vibrant, stylish atmosphere. Conceived by Studio Hi Ho, the visual identity was created to reflect the unique interior design concept designed by Flack Studio.
From business cards to packaging, the branding combines sans serif and serif fonts together with a playful dog symbol. The illustration was imagined as a token of natural, daily interactions that the place aims to encourage. Another addition to the project came in the form of extra visuals for the sub-brand – Lagotto To Go – a food delivery service. Inspired by Italian mid-century prints, the images are quirky and saturated, working perfectly with big typography.