Empatium is a psychological centre in Maribor, Slovenia, and its new visual identity was conceived by a local practice Wedesignstuff. The logo represents a tangled head drawn with one line that leads to the core of feelings – the brain.
“We wanted to emphasize that the main focus of the occupation is the human and the happenings in the brain. However, we distanced ourselves from a fine definition of the field with which the psychologist will deal with, as she is at the beginning of her journey and we didn’t want the corporate identity to limit her.”
Colors of the branding are also symbolic with dark blue standing for trust, wisdom and security while the pale pink offering a sense of calmness – qualities that are always desired in therapy.