Franck Durand is a creative director and prescriber of elegance, in charge of different fashion houses’ visual identity such as Balmain, Isabel Marant, De Fursac, Arurélie Bidermann, Zanotti or Zuhair Murad. He founded his atelier called Atelier Franck Durand by creating new concepts for future boutiques, or working for the rehabilitation of Parisian neighborhood such as the Boileau Village in the 16th district. He represents the synthesis of chic and modernity. The design of his Atelier is a glimpse of his elegance!
To give you an idea of his specific aesthetic eye, I would love to introduce Atelier Franck Durand’s work for De Fursac.
Under the direction of the atelier, the French brand De Fursac sends Clément Charbernaud on the circuit. This very successful video gathers the notions of speed, iconic design and timeless masculine elegance over a few circuit laps. Who’s winning the Grand Prix? De Fursac!
Atelier Franck Durand is also in charge the campaign, photographed by Karim Sadli.
Vidéo “Circuit” AW 13/14 De Fursac:
Atelier Franck Durand and Isabel Marant often collaborate for campaigns, editorials, and recently, the opening of the new headquarters.
Isabel Marant’s headquarters left the 11th district of Paris and go to the 1st on Rue Croix des Petits Champs. The new boutique has four levels: the Atelier, the showroom and the offices. The brand gives a new spinal column to its image: open, multipurpose and completely pragmatic. The design of the boutique go hand in hand with Isabel Marant’s inspiration: raw wooden steps, spartan tables, waxed concrete slab’s imperfect beauty. The result is a 2000 square meters space completely sophisticated!