Leather Fashion Design is a new creative media outlet aiming to unite professionals from across the leather and fashion industries. Craftsmanship and “savoir faire” are its main focus so it comes as no surprise that the visual identity for the project speaks creativity and the best quality.
Created by Atelier Irradié, the complex branding encompasses printed business materials, the magazine and an online platform. The studio imagined a series of 10 bespoke patterns referring to various leather textures as the core of the visual language. A vibrant palette of greens and oranges meets pastels, serif fonts complement modern sans-serif typography. As an effect, a traditional craft gets a contemporary makeover and becomes even more relevant thanks to thoughtful graphic design.