Ambient environmental ads require creativity to be successful. These campaigns take major thought process to stick, whether it may be reminding you of a service you already know of or introducing you to something you’ve never experienced, ambient ads have to be smart all while being versatile to the masses. Check the following ad for DHL’s “Track your package online 24/7” campaign being circulated around Beijing.
Advertising Agency: Ogilvy & Mather, Beijing, China Group Executive Creative Director: Nils Andersson Executive Creative Director: KweiChee Lam Creative Director: Michael Wong Art Directors: Michael Wong, XiaoChen Li Copywriter: Yue Song Account Service: Mary Jane Butler, Raina Zhang
The video is commendable but I don’t think that Earth Wind and Fire’s “September” was a good choice for the music in the background.