Like it or leave it, stock photography is an essential cog in the creative process. With valuable time being spent on research rather than getting stuck in and being creative, Adobe thought that something, surely, had to change.
Adobe’s creative and marketing team recently asked Swedish ad agency Abby Priest for a campaign about Adobe Stock, which features more modern and less cheesy stock imagery. Abby Priest’s idea was to emphasize how far the new images are from the old—by creating “a limited-edition clothing line giving a salute to the most infamous stock images creatives love to hate.”
The result: Adobe Stock Apparel, a limited edition clothing line giving a salute to the most infamous stock images creatives love to hate, such as Laughing woman eating healthy vegetable salad and Firm handshake between business associates.