The Beginnings offers strengthening raw food ingredients from around the world.
Garlic from jungles of the North, wheatgrass from meadows of the East, the most fragrant cocoa of the South, the hottest tropical ginger root, algae from the purest seas. The wild, uncontaminated power of life. The source of the authentic ‘Beginnings’.
The visual identity was created by Latvian multi-disciplinary design firm Asketic, using patterns from unique places around the world. By combining and contrasting these patterns, they brought the wild of the jungle into the wild of the city. They are responsible for creating the design concept and identity, product packaging, a library of illustrated patterns and visual guidelines to help expand the brand identity as it evolves.