3M Noise Cancelling Headphones Campaign

That’s what I love about advertising, how a very simple idea, beautifully executed can give a such a great campaign. Made by Grey Brazil, here is the ad campaign for 3M Noise Cancelling Headphones. Watch also the video below.

“This is a graphic film, where we use the skylines of large cities in the world, and sounds related to each one of them. Each sound triggered a building skyline simulating waves sound. After the product is revealed the wave sound turns off.”

Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Director: Daniel Prado
Copywriter: Alexandre Scaff
Illustrator: Leandro Esparca
Published: April 2011

More information at www.grey.com & www.adsoftheworld.com