Yazbukey becomes a teenager next year. Which is probably the reason behind the brand’s notably playful and frivolous pieces. It’s also probably the reason why their About Us starts with “Yaz, an Ottoman princess whose family reigned in Egypt” and ends with “Yazbukey recently celebrated its tenth birthday in March 2010″—they’re just too busy having fun.
This makes their newest Spring/Summer “Tropical Heatwave” campaign, shot by the similarly creative couple Tania et Vincent, pictures of perfection. Yazbukey’s silken scarves, neck pieces, and candy-colored chunky cuffs get their proper placement amongst striking graphics and a sunny vibe.