Minimalist branding for Wild Grace – a skincare brand inspired by Ayurveda – is all about natural shades and modern typography. The aim was to develop an eco-luxe product that will be a symbol of tradition and a ritual.
The designers of a Montreal-based studio July conceived a visual identity based on the subtle, beige color palette with a mix of statement serif and sans-serif fonts. Reflecting Ayurveda’s holistic approach to healing, the packaging, bags, dark brown bottles and product labels create a seamless brand experience combining modern flair with a vintage feel.
“The visual identity is rooted in ancient and mystical practices – a balanced typographic play on sophisticated imperfection, modern and gestural properties, unusual and organic rhythm, and an old world personality.”
