When Luxury Meets E-commerce: Crest & Co.

Crest & Co.
Luxury Meets E-commerce

CREST & CO. is a private online shopping experience featuring some of the finest brands and artisans from around the world, any of them purveyors to Royal Families both now and over the past centuries.

The unique curation of exquisite leather goods, fine jewelry, exceptional homeware as well as unique and limited edition collectibles include hundreds of products available exclusively through Crest & Co.

Nima Abbasi is fed up with what he describes as “generalized luxury.” Too many high-end brands, he believes, put too much emphasis on distractions such as advertising, events, and celebrity endorsements, often forgetting the product in the process. Another problem he sees with today’s luxury market: homogenization.

“On every street in every capital city and in every department store you bump into the same brands,”

says the 45-year-old entrepreneur, who was born in Iran and is based in New York.

“On some level, the whole convention of discovery has left the retail equation, even as the world has opened up through the Internet and affordable travel.”

“We cater to an audience that wants the best of the best all around the world, is not interested in logos, doesn’t want another Louis Vuitton bag, appreciates stories, and beyond that, is actually a smart consumer,”

Abbasi says.

“They realize that when you pay a little bit more for something well made, you’re actually purchasing an asset. This runs totally against today’s throwaway culture.”

Excerpt from Surface mag interview by Spencer Bailey – Read full Interview here