Located opposite the Whitney Museum, the new Vitra Pop-Up Shop showcases a 7,500 square foot space exhibit of Vitra’s new accessories range, as well as a selection of Vitra and Artek furniture items for home and office.
The pop-up take place in a former meat-processing facility and will be united with a Garage Office installation starring Hack, designed by Konstantin Grcic. The Vitra Pop-Up will also serve as the Swiss design manufacturer’s temporary US headquarters, offering the team a unique opportunity to experiment and push the boundaries of working in a creative environment.
“Vitra recognizes that the next disruptive business models will be born in companies fostering a ‘garage’ frame of mind. Its industrial feel and raw aesthetic make the Vitra Pop-Up space the ideal setting to bring the Garage Office concept to New York – a concept rooted in agility and entrepreneurship culture,”
says René Walpen, Vitra President, North America.
“With sweeping views of the Hudson River, the Pop-Up is a perfect backdrop for our new introductions and beloved design classics.”
Vitra pop-up shop at 100 Gansevoort Street, opposite the Whitney Museum of American Art.