Bardem is a modern-day cocktail bar in Helsinki, Finland taking pride in its private atmosphere and meticulously curated cocktail menu.
The key to its branding was the same as to the overall atmosphere of the place – hedonistic & laid-back – reflective of the art of enjoying yourself. Created by Kallan & Co, the visual identity was based on collage and illustration.
Inspired by fun times, it is a tongue-in-cheek take on indulgence. A quirky combination of the past and the present meets in mythology-themed visuals and a typography logo. The concept was complemented with humorous, punchy straplines.