Vintage Menswear Book by The Vintage Showroom

We just received at the office this AMAZING book about vintage menswear, curated by vintage connoisseurs from the one of the best vintage boutique in Europe: The Vintage Showroom…


urated by connoisseurs of vintage clothing, The Vintage Showroom is a vast collection of rare 20th-century pieces that fashion designers and stylists pay to view, using the cut and detailing of individual garments as inspiration for their own work. Offering one-of-a-kind access, Vintage Menswear now makes this unique resource available in book form.


eaturing 130 of the most influential examples of 20th-century and earlier European, American and Asian utilitarian tailoring and design, the book is divided into three sections of sportswear, militaria and workwear, covering everything from 1940s flying jackets and polar exploration suits to vintage French denims. Stunning full-page bleeds and front and back views showcase ground-breaking designs in concept, shape and cut.
Providing over 300 lavishly illustrated pages of rare, must-see designs, Vintage Menswear is the essential choice of 20th-century vintage tailoring and detailing and an inspirational resource for students and menswear fashion designers and stylists.

Featuring some of the most influential designs of the 20th century, VINTAGE MENSWEAR is a unique book highlighting 150 artifacts from The Vintage Showroom in London.


The book is arranged by Sports & Leisure, Military, and Work Wear. These are items that reflect real lives of real people–with holes and patches that tell a story. They are precious and genuine artifacts of what men wore in the early 20th century to work, to war, and to play. Leisure time and playing sports were for the wealthy and upper crust. Some examples for specific activities include a school rowing blazer from the 1940s, a “Gentleman’s Walking Coat” from Burberry, and skiing trousers from the 1930s. In stark contrast are the examples of clothing worn by manual laborers. Highly functional and equally as tough as denim, corduroy work trousers were worn by European farmers in the 1930s. A sailor’s smock and jacket from the Japanese Merchant Navy dating to the 1940s are to this day familiar patterns to seafaring communities around the world. But it is the military collection that per- haps makes up the greatest part of the archive housed at The Vintage Showroom, reflecting the great influence of military clothing on civilian menswear. If only the Dispatch Rider’s Coat from 1943 could talk. Dispatch riders delivered communica- tions on motorcycles in both world wars. They had to protect against wind and in all weather. Macintosh used bonded, rubberized cotton canvas. A slanted chest map pocket with a snap flap would have held the important document. Tropical uniforms worn by the Japanese were allegedly the inspiration for the robes worn by Jedi knights in the Star Wars films.

A destination showroom and one-of-a-kind resource, The Vintage Showroom was begun by two fanatical enthusiasts of vintage clothing. Founders Douglas Gunn and Roy Luckett spend many months of every year trawling through old trunks and more in order to add to their collection. They enjoy the hunt, the romance, and
the deliberate utility found in each garment. Four hundred specially commissioned photographs went into the making of this book, offering unprecedented access to a rare collection. No appointment necessary.
Douglas Gunn and Roy Luckett are co-founders of The Vintage Showroom, a definitive collection of 20th-century menswear. With over 35 years knowledge and experience of vintage clothing between them their collection has become a must-see destination for fashion designers from around the world, while their Covent Garden store continues to receive accolades and awards.
Josh Sims is a freelance style writer, who contributes to The Financial Times, The Independent, Mail on Sunday, Channel 4, the BBC, Esquire, GQ, Wallpaper* and i-D. He is the author of Rock/Fashion, A Dictionary of Fashion Designers, Mary, Queen of Shops, and for Laurence King, Icons of Men’s Style and Cult Streetwear. All authors are available for interviews.

More information at – Buy $30 at

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