The Trend Forecaster’s Handbook 2nd Edition

The Trend Forecaster’s Handbook 2nd Edition

by Martin Raymond

Sharp, in-depth and highly visual, The Trend Forecaster’s Handbook, by Martin Raymond, is a practical ‘how to’ book that provides readers with skills to understand and track trends.

The fully revised textbook published by Laurence King last July, is a great resource to know more about the world of trends, forecasting, innovation thinking and strategic foresight (for only $45).

The Trend Forecaster Book

Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints.

The Trend Forecaster Book

Readers also have a chance to mix and merge the worlds of forecasting with future studies, with a look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

The Trend Forecaster BookThe Trend Forecaster BookThe Trend Forecaster BookThe Trend Forecaster BookThe Trend Forecaster Book

www.laurenceking.com




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