We love when brands get artsy, when they go totally outside of their boundaries, and are still able to promote their clothing. And that is the case for Uniforms of the Decade, who always try to showcase their brand in a different way. This time it is with a music video (watch below)
Entitlted “March of No Coincidence” feat. Maria Nordström
To follow up previously triumphs of A Play of Nonsense and 1020 Trickery Lane, Uniforms this time introduce their new single with another in-house produced music video – a thrilling trip through the world of March of No Coincidence.
Produced by Jonas Rathsman and Nils Krogh who make the music under the name of Uniforms, the new track features the multitalented Maria Nordström on vocals, formerly lead singer in Zeigeist but also herself an upcoming designer on the fashion scene.
“Through unexpected collaborations we aim to explore new ways to produce and distribute music. One collective – one name” – Jonas Rathsman, Uniforms
The March of No Coincidence single co-plays with a larger collection concept from Uniforms for the Dedicated, also including clothing design , artwork , and film .
Music by: Uniforms feat. Maria Nordström / uniformsforthededicated.com
Directed by: Mattis Gustafsson & Oskar Ljungholm / www.slagskottfilm.com
Director of Photography: Erik Nordlund / www.doperiknordlund.com
Produced by: Fredrik Wikholm / uniformsforthededicated.com
Visual effects & animation: Anders Hellman / www.andershellman.se
Set designer & illustrations: Mikel Nilsson / www.mikelnilsson.se
Edited by: Mattis Gustafsson, Oskar Ljungholm, Anders Hellman