Now Reading: Ultra White Valextra Flagship [Milan]
Written 1 year ago by
Each year, Valextra collaborates with a designer or an architecture firm to re-arrange its flagship located via Manzoni in Milan. To celebrate the 80th anniversary of the luxury accessories brand, Snarkitecture immersed the retail store in complete whiteness, the emblematic color of Valextra DNA.
Known for its peculiar relationship with color, Snarkitecture has opted for a blank page to feature updated leather goods from Valextra archives, playing with the strength and the softness, the fullness and the emptiness. The floor and the display table are made of fiberglass tiles and mimic the stone print. Into the aseptic store, the three main sections are overhang by ceiling clouds made of aerial netting fabric, providing a futuristic dimension.
Photography by Delfinos Sisto Legnani and Marco Cappelletti