UFO & Evo­­ Mo­­bil by Ora Ito

On the edge of the hy­poth­e­­sis and con­tem­po­rary art, French product designer Ora-Ïto launch­es the world­wide pre­miere an un­u­­su­al ex­pe­ri­ence based on the ge­net­ic tran­s­­for­­ma­­tions. Ora-Ïto has cre­at­ed two hybrid cars: The “UFO” & the “Evo­­mo­­bil”, both in­­spired by the icon­ic ‘DS’ and ‘Traction Avant’ cars from Cit­roën. He build these sculp­­tures combining the dream of the for­­mal and the fu­­ture of tech­nol­ogy.

The DS mod­­el com­­mon­­ly used by the pre­si­­dent is now en­rolled in­­­to the «ge­net­ic tran­s­­for­­ma­­tions” – from Ora-Ito ar­tis­tic vi­­sion. The ve­hi­­cle is based on the fu­­ture of tran­s­­port mixed with one of the most fa­­mous cars in the world.

The idea to work with sev­er­al en­ti­ties al­lows all the «ge­net­ic tran­s­­for­­ma­­tions « to spread a uni­ver­sal mes­sage to the car in­­­dus­try through his ar­tis­tic vi­­sion and new di­rec­­tions nev­er in­­vesti­­gat­ed be­­fore.

Evo Mobil Project
In­spired by the in­no­va­tive “Trac­tion Avant” from Cit­roën and based on his de­sign­er’s com­pe­tences, Ora-ïto re­flects on the er­go­nomics of the in­te­ri­or of this first mo­d­ule. He has worked on the codes, the DNA and the phi­lo­so­phy of the car in­dus­try to mod­ern­ize it with the ex­ist­ing pos­si­bil­i­ties and tech­nolo­gies.

Bap­tized Evo Mo­bil, he cre­ates a mono­typ­ic kind, which pos­sess­es on­ly sin­gle spe­cie. The term «ge­net­ic trans­for­ma­tion» is used to in­di­cate an ir­re­v­ersi­ble mod­i­fi­ca­tion of the ge­net­ic and hered­i­tary in­for­ma­tion.

If the trans­for­ma­tion ar­rives up to cells then, it is passed on to the de­s­cen­dants of the mu­tant in­di­vi­d­u­al. This change can get a se­lec­tive ad­van­tage. This is the base of the evo­lu­tion’s pro­cess.