The goal of the Georgetown Optician film by Design Army was to tell the story of the Voorthuis family — three generations of optometrists and eyewear specialists — in a quirky and creative way.
Shot in a historic mansion in Maryland horse country, the film portrays three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. As the film begins, we see Ivan and Irene as children; by the end, they are young adults with an obsession for great eyewear.