The New Tudor Watch collection

With both past and present as muse, the new TUDOR models tell timeless tales of elegance and performance. Of form and function. Of the dramatic tension that results when watchmaking technology translates into a unique style of accessible sophistication. In a language that speaks both to, and of, a generation which enjoys an ongoing dialogue with the beauty and pleasure found at the interface of design and technicity.

Designed for performance. Engineered for elegance. The TUDOR timepieces for 2010 are a masterful remix of functional beauty and quality at the service of reliability. All of which communicate the power of the brand’s history and heritage.

Indeed, today’s retro chic models by TUDOR capture the spirit of a brand that for over six decades has captivated an audience as daring and design-conscious as it is demanding. An audience distinguished by a keen appreciation of quality timepieces that are seemingly sporty yet of consummate refinement.

Men and women, with a love of story, who see beauty and boldness in the perfect line. Seduction and proportion in the perfect curve. Who recognize, at a glance, the execution of perfect performance.

“For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of depend- ability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.” This announcement was made on 6 March 1946 by Hans Wilsdorf who, having created Rolex in the first decade of the 20th century, was already a leading figure in the upmarket Swiss watchmaking world. It marked the birth of both the TUDOR brand and its production and communica- tions strategy.”