With their new slogan, #RiskEverything Nike is (again) doing strong in preparation with the World Cup. The new commercial has been unveiled today during the Nike Football Summit, here in Madrid. The film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight away as the challenge is set, the stakes are raised: “Guess I’m Cristiano Ronaldo then,” says one. His opponent responds saying, “Yeah? Well I’m Neymar.”
Featuring: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimovi?, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois, and Tim Howard
In this game of winner stays, every touch of the ball proves that football will always belong to those who Risk Everything, even when it matters the most.
Davide Grasso, Chief Marketing Officer for Nike, comments:
“We connect to players’ passion for the game, whether it is the world’s best in Brasil or players in the park or street. ‘Winner Stays’ taps into an experience that every young player around the world will recognize – competition with friends and the idea of playing with your heroes or pretending to be them.”