“I was interested in working with an obsolete technology that we all have fond memories of: the cassette tape. After recording a song, the song becomes an object with a specific length. Through this conversion to an object, time and sound become tangible. I chose to work with Kraftwerk’s ‘Computer World’ album because it praises the future of technology in a way that seems dated now. This album seemed an appropriate way to represent the lost feeling of excitement of the cassette tape as a new technology. The poster’s winding maze, when travelled, represents the exact length of tape needed to record this album – 51.625 metres. If the path is cut from the poster, and left to hang in an tangled strip to the floor, one is able to touch a tangible representation of the length of tape needed to record the album.”
Art, technology, science, history, psychology, even baseball – Stefanie Posavec has raised the bar within the design world by creating intelligent and complex visual dialogue with data. As a cover designer by day and inventor by night, the London local of 10 years aims to capture intricate levels of communication with few to no words. Spanning the gamut from literature and music to mobile application and rhythmic equations, Posavec holds her own among today’s visual designers.
After a 7-week ‘data artist residency’ within Facebook’s Analog Research Lab (2013), Posavec was tasked to create artwork for the campus. “I chose to create two interactive pieces on the floor where I converted a month of a couple’s Facebook interaction data into dance steps, referencing how couples often ‘perform’ an orchestrated, public version of their relationship on social media.”
The dance steps are timed to an 8-step count, and by following the notation, passerby can move through an accurate representation of a couple’s digital movements and interactions in the real world. More on this project here.
Commissioned to design a T-shirt for Eyeo Festival, Stefanie began by sending out a questionnaire to festival attendees with ten yes/no questions.
“Each symbol on the shirt represents one festival attendee. If they answered ‘no’ to all of the questions, they are represented by a perfect green halo with a plus sign in it: they are good. If they answered ‘yes’ to all of the questions, they are represented by a big red ‘x’: they are the bad seeds amongst the attendees.”